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In the Vein

 

Use of ACP’s Name and Logo Policy

Policy Approval Date: February 26, 2012

Introduction

The ACP Board of Directors recognizes the importance and value of the recognition and branding of the American College of Phlebology’s name, tag lines, and associated logo(s) and websites.  They also acknowledge that its members, corporate partners, and Foundation donors often request to reference the ACP in their various printed and electronic media materials by using its name, logo(s), taglines, and website address.

The ACP Board of Directors approved the following policy and procedures to enable its members, partners, and Foundation Donors to use its name, tag lines, and associated logo(s) and website links.

Policy

The name and logo of the American College of Phlebology are trademarked and the property of the ACP. However, the ACP grants permission to all of its members to use the ACP logo and the ACP Widget and name on their websites.  This improves the ACP’s presence on the Web by increasing search engine optimization.  Members who post the ACP Logo and/or Widget must be in good standing as described belowÝ.

Active, Fellow and Honorary members are allowed to use logo on promotional materials such as business cards, letterhead, flyers and other advertising materials.

The ACP Logo and name may not be used in any manner to imply that a member is in any way an agent of ACP or that the ACP in any way warrants, approves, or endorses any product or service provided by the member.

ACP must approve any other use of the ACP Logo and name not specifically enumerated. Individual members are prohibited from allowing their employer to use the ACP member logo on the employer’s letterhead or promotional materials. Any employer who does so will be subject to trademark infringement liability.

The right to use the ACP member logo shall terminate and be revoked upon the member’s failure to remain in good standing, in the event of misuse by the member as determined by ACP, or any other breach of this Policy for Use. Upon such termination and/or revocation, the member will eliminate the use of the ACP Logo and name from all materials, products, and services, regardless of whether such materials, products, and services are; preprinted or pre-existing at that time.

Members in all categories must have maintained their paid membership in the College to use the ACP name and logo. Other copyrighted materials and/or trademarks that are the property of ACP and may be used with the permission of the College according to the ACP Copyrighted Material Policy approved by the ACP Board of Directors on January 22, 2010.